Hey there! I’m Joffin George
Sr Product Designer
Dubai
Senior AI Product Designer with 4+ years of dedicated design experience and 6+ years total across design and consulting. I build end-to-end product experiences across travel, e-commerce, fintech and AI-powered apps with a strong focus on design systems, interaction design and shipping at scale.
Currently at Etera, designing an AI-powered travel and lifestyle super app building the design system from scratch, shaping AI concierge interaction patterns and working end to end across flights, hotels, restaurants, activities and lists.
Where design meets engineering, that's where I work best
Selected Work
Feedback
Joffin is a very hard-working person who can tackle any problem with ease. We have worked together on several projects, and I found him a highly skilled and dedicated professional. He is always ready to go the extra mile to provide high-quality service. He has a good eye for user experience; He knows how make an action as simple as possible for the user.

Shaimaa Hisham
Senior Product Designer at Nagarro
I collaborated with Joffin on an investor pitch for a new business, and he truly excelled in this project. Given the inherent uncertainties in developing such a presentation, it was crucial for our idea to stand out and be visually compelling. Joffin understood the brief thoroughly and demonstrated remarkable patience throughout the process. He skillfully transformed a text-heavy presentation into a visually appealing and seamlessly flowing document. Joffin possesses a keen sense of design, and his friendly, approachable demeanor made him a pleasure to work with.

Chandni Varma
Managing Partner at Konsalidon
Over the past two years, I first-hand witnessed his design skills elevated rapidly, his understanding of product, especially product as an experience deepened radically. He is a natural thinker, which I believe is a crucial quality for designer, all these and his willingness to listen and collaborate, making him a joy to work with. I am sure he will be a treasure for any team

Cui Wei
Branding Strategist



