Social discovery and premium shopping in one experience

The client had a clear ambition to build a platform where real curators stylists, designers, lifestyle experts could share their taste and where their audience could shop it instantly. Think editorial magazine meets social feed meets e-commerce checkout.

My role was to translate that vision into a full product design, from exploring visual directions with the Director of Design to refining every section with feedback from the senior CX and innovation team. I referenced existing brand work to understand their visual language before any exploration began.

Five screen types. One coherent experience.

Homepage · Curators Overview · Individual Taste Space · Editorial Long form · Product Detail.

Every curator gets a taste space not just a profile.

Named collections, a current drop with a live countdown, and VIP-exclusive experiences tied to each drop. The design had to communicate personality, authority, and urgency without feeling transactional.

The Ramadan Glow Edit a shoppable long form editorial.

The Ramadan campaign was the first full editorial on the platform. A cinematic hero, a personal Curator's Note, "Shop The Drop" with countdown, a curated product carousel, and an Other Editorials section each a reusable, reorderable content module. Visual language: warm gold, rich textures, rooted in UAE and GCC Ramadan culture.

Reels with product overlays, AR, and bundle CTAs.

Short cinematic reels with product cards pinned directly on the video — brand, name, price. An AR toggle to visualise products in your space. A "Complete the Look" bundle CTA. Every frame shoppable without pausing.

No distractions. One decision.

No navigation bar only a back button. Product images, UGC carousel, size selector, Fast Checkout and Add to Bag. Inspired by Ounass and Zalando, adapted for a curator-native context.